Why Should You Boycott Pillsbury?

Pillsbury is involved in Israel’s illegal settlement activities in occupied Palestinian territories

Occupied Palestine (QNN)- Thousands of Palestinians and pro-Palestine activists have been calling to boycott Pillsbury Company.

On February 12, 2020, the UN High Commissioner for Human Rights published a list of companies.

Indeed, those companies are involved in Israel’s illegal settlement activities in occupied Palestinian territories.

Israeli settlements are illegal under international law.

The list of 112 companies includes major multinational corporations such as Airbnb and General Mills.

Pillsbury Company in the list

General Mills is a multinational food conglomerate headquartered in Minneapolis, Minnesota.

The company owns more than 100 brands.

General Mills bought the Pillsbury Company in 2001.

It has owned the Pillsbury brand, ever since.

However, Pillsbury manufactures baked goods in a factory in Atarot Industrial Zone.

Atarot Industrial Zone is an illegal Israeli settlement in the OPT.

This is violating international law and contributing to gross human rights abuses.

Israeli company Shalgal (Food) Ltd owns the factory.

It exclusively uses it to make Pillsbury products as the Israeli licensee of Pillsbury.

The factory started manufacturing Pillsbury products for General Mills in 2002.

They expanded it that year using $2 million of Israeli government money.

Here’s why you should boycott Pillsbury

Atarot Industrial Zone is located north of Jerusalem.

It is part of the area of the West Bank; “East Jerusalem.”

Israeli occupation illegally annexed that area during the 1967 war.

Moreover, they built Pillsbury on land belonging to Beit Hanina.

Beit Hanina is a Palestinian town that Israeli occupation made into a neighborhood of Jerusalem.

It later split it into two by the apartheid wall.

Pillsbury and the other companies directly contribute to the settlement economy.

They also help perpetuate this system of control and expropriation in denial of Palestinians’ basic rights.

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