Nike to stop working with Israeli shops in 2022
The mega-brand and sports clothing manufacturer Nike has announced on Sunday that it will end the sale of its products in stores within the occupation state, saying the continuation of the business relationship “does no longer match the company’s policy and goals.”
The measure will come into effect on May 31, 2022, Nike said.
On Sunday, Nike wrote to store owners, saying: “Following a comprehensive review performed by the company and considering the changing marketplace, it has been decided that the continuation of the business relationship between you and the company does no longer match the company’s policy and goals.”
The move is in line with the organisation’s worldwide aim of collaborating with fewer shops.
It seeks to instead have consumers by directly via Nike’s online and digital shops.
The firm believes this will improve sales and better shape the process for its high-end offerings.
Nike stopped a sales arrangement it had with retail giant Amazon two years ago.
Israeli shops may begin importing Nike goods using sources other than the company itself, though costs would increase.
The company hasn’t framed its decision as specifically tied to Israel’s apartheid practices against the Palestinians, and pressure it had been receiving from the Boycott, Divestment and Sanctions (BDS) movement.
However, social media users celebrated and welcomed the announcement, as another victory for the BDS movement.
AMAZING RESULT 4 BDS. Nike says NO to Israel. https://t.co/PHPbOPck1T
— Bint (@PalBint) October 5, 2021
If this is for real then well done @Nike
Time for others to Boycott that terrorist state of #Israel https://t.co/srJtAYoP0a— LFCZEN****** (@LFCZEN5791) October 6, 2021
Nike terminated sales in Israel. Boycotting brands works ! Your voice matters 🤍
— Atomic Ari (@aronrenze) October 6, 2021
Nike boycotting Israel is actually huge. They’re one of the most recognised brands in the world. Will be interesting to see how Israel react because Nike is an entirely different beast to Ben and Jerry’s https://t.co/tTizGEZzgf
— Shabab Hossain (@ShababHossain13) October 6, 2021
My new marathon trainers were suppose to arrive on Indigenous People’s day, but instead they’re here 6 days early when Nike broke ties with apartheid Israel. Even better! ✨🥰🏳️⚧️ pic.twitter.com/ZNfobycgjP
— Jordana Lusk 🌹🍷🏳️⚧️ (@jordanalusk) October 7, 2021
YES!! NIKE!! One of the most popular sports brand in the world!! Stopping sales in Israel 👏🏽👏🏽 🇵🇸 https://t.co/30VSCFZ7GQ
— Anjuman A R (@AnjumanAleena) October 6, 2021
Great news!! #Nike to end it’s business in Apartheid Israel from 2022!!! #BDS @DSA_Palestine @BDSmovement https://t.co/LnarTYsNok
— May Shigenobu PhD (重信メイ・命) (مي شيجينوبو) (@MayShigenobu) October 7, 2021
