Nike to stop working with Israeli shops in 2022

The mega-brand and sports clothing manufacturer Nike has announced on Sunday that it will end the sale of its products in stores within the occupation state, saying the continuation of the business relationship “does no longer match the company’s policy and goals.”

The measure will come into effect on May 31, 2022, Nike said.

On Sunday, Nike wrote to store owners, saying: “Following a comprehensive review performed by the company and considering the changing marketplace, it has been decided that the continuation of the business relationship between you and the company does no longer match the company’s policy and goals.”

The move is in line with the organisation’s worldwide aim of collaborating with fewer shops.

It seeks to instead have consumers by directly via Nike’s online and digital shops.

The firm believes this will improve sales and better shape the process for its high-end offerings.

Nike stopped a sales arrangement it had with retail giant Amazon two years ago.

Israeli shops may begin importing Nike goods using sources other than the company itself, though costs would increase.

The company hasn’t framed its decision as specifically tied to Israel’s apartheid practices against the Palestinians, and pressure it had been receiving from the Boycott, Divestment and Sanctions (BDS) movement.

However, social media users celebrated and welcomed the announcement, as another victory for the BDS movement.

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