McDonald’s has purchased Israeli company Dynamic Yield, which develops personalization and decision logic technology. The reported price is an estimated $300 million, more than NIS 1 billion. The two companies did not publish the exact amount of the transaction.
“Today we are thrilled to announce McDonald’s Corporation, the leading global foodservice retailer, has signed an agreement to acquire Dynamic Yield Ltd.,” said Dynamic Yield CEO Liad Agmon.
“This is great news for Dynamic Yield and McDonald’s customers, as well as personalization practitioners everywhere,” said Agmon.
“Dynamic Yield will play a critical role in McDonald’s digital transformation, allowing it to become even more focused on the customer by deploying our technology in outdoor digital Drive-Thru menu displays, as well as other digital customer experience touchpoints, such as self-order kiosks and the McDonald’s Global Mobile App,” he added.
McDonald’s Corp., in its largest acquisition in 20 years, is buying a decision-logic technology company to better personalize menus in its digital push, reported Bloomberg.
The world’s biggest restaurant chain is spending more than $300 million on Dynamic Yield Ltd., reported Bloomberg, citing a person familiar with the matter.